Customers

Prestashop's "customers / customers" page is a crucial tool for managing and understanding your customer base. It allows you to view and edit detailed customer information, to follow their purchasing history, and to manage their accounts. This feature is fundamental to offering personalized customer service, carrying out targeted marketing actions, and improving the global customer experience.

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Visualization of customer information: Access a full list of all customers in your store, with the possibility of visualizing details such as name, email address, status, and purchasing history. Management of customer accounts: Edit customer information, manage their access and accounts, including resetting passwords, address management, and monitoring their activity. Orders History: Consult the complete orders of orders for each customer, including the details of purchases, the amounts spent, and the products purchased. Customer segmentation: Use criteria such as purchase amount, command frequency, or location to segment your customer base and target your marketing actions. Communication with customers: Contact customers directly from this page for communications related to customer service or personalized promotions. Management of permissions: Manage permissions and customer groups, by allocating specific statutes that can influence the display of prices, products, or promotions. Customer behavior analysis: Use the data available to analyze customer behavior, identify purchasing trends, and adjust your sales strategy. Exporting customer data: Export customer information for more in -depth analyzes or to use it in other marketing or CRM tools. Complaints and returns management: Follow and manage complaints or returns associated with customers, ensuring effective monitoring to maintain customer satisfaction. Loyalty and personalized offers: Use customer information to create personalized offers, special discounts, or loyalty programs.

Data sheet

Duration (mn)
4
PrestaShop Version
1.7
8
Topics
Customers
Level
START
PrestaShop

Launch your e-commerce site, personalize your online store and start selling your products with the PrestaShop e-commerce platform.

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