Statistics

Prestashop's "Statistics / Statistics" page offers a complete overview of the various metrics and analytical data from your online store. This feature is crucial to monitor sales performance, understand customer behavior, and optimize marketing and stock management strategies. It provides valuable information for strategic decision -making and continuous improvement of your store.

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Overview of sales: access detailed statistics on sales, including total turnover, the number of orders, and the average value of the baskets. Traffic analysis: Examine the data on the traffic of your site, including the number of visitors, the most visited pages, and the average duration of the sessions. Customer behavior: Analyze customer behavior, such as conversion rates, navigation paths on the site, and basket abandonment rates. Product performance: Evaluate the performance of different products or categories, by identifying bestsellers and less efficient products. Origin of traffic: understand where your visitors come from (search engines, social networks, direct links) to optimize your digital marketing strategies. Geographic statistics: Get information on the geographic distribution of your customers, which can be useful for targeted marketing strategies. Follow -up of campaigns: Follow the effectiveness of your marketing and advertising campaigns, by measuring the return on investment and the impact on sales. Stock analyzes: Use data to manage your stocks more efficiently, providing demand and reducing outcry or stock breaks. Personalized reports: Create personalized reports according to your specific needs for a more in -depth analysis. Temporal trends: Examine sales trends over different periods (day, week, month, year) to identify seasonal patterns or consumer behavior changes.

Data sheet

Duration (mn)
3
PrestaShop Version
1.7
8
Topics
Statistics
Level
MEDIUM
PrestaShop

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