Brands and suppliers

Prestashop's "Catalog / Brands and Suppliers" page allows you to manage and present the brands and suppliers associated with your products. This feature is essential to organize your brand catalog, facilitate customer navigation, and provide transparent information on the origin and manufacture of products. It also helps to strengthen customer confidence and enhance the authenticity of your product offer.

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Adding brands and suppliers: Create profiles for each brand and supplier, including information such as the name, a description, and a logo. Product association: Combine products from your catalog with corresponding brands and suppliers. This allows customers to search and filter products by brand or supplier. Information management: Update information regularly concerning brands and suppliers to guarantee their accuracy and relevance. Dedicative page for each brand/supplier: Create a dedicated page for each brand and supplier on your store, offering customers detailed information and easy access to all associated products. SEO for brands and suppliers: Optimize the pages of brands and suppliers for SEO by adding meta-tenants, meta-desigrations, and by customizing URLs. Images and media: Add high quality images for the logos of brands and photos of suppliers to improve the visual attraction of your shop. External links: If relevant, include links to the websites of brands or suppliers to provide additional information to customers. Analysis and reporting: Use brand and supplier sales data to analyze trends and adjust your supply and marketing strategy. Inventory management: Follow the stocks of products according to brands and suppliers, thus facilitating the planning of orders and replenishments. Promotion of brands: highlight specific brands through marketing campaigns, banners on your site, or special promotions.

Data sheet

Duration (mn)
6
PrestaShop Version
1.7
8
Topics
Catalog
Level
START
PrestaShop

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