Learn how to configure the SEO Expert module for PrestaShop. It's designed to automatically optimize your online store's meta tags, improving its visibility on search engines and social media.
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About this training
- Duration 8 min
- PrestaShop version 1.7 8
- Topic Technical basics
- Training type Technique
- Technical level MEDIUM
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The SEO Expert module is a complete solution to improve the natural referencing of your PrestaShop store.
By automating the generation of personalized content for meta tags and optimizing URLs and image ALT tags, it facilitates the optimization of your site for search engines and social networks.
Key Features:
1. Automatic Meta Tag Generation:
• Meta Title Tag: The module automatically generates relevant titles for each product, category, or CMS page based on predefined templates that you can customize. This ensures each page has a unique, SEO-optimized title.
• Meta Description Tag: Likewise, unique and attractive descriptions are generated for each page, encouraging users to click on your site from search results.
• Meta Keywords Tag: Although less used by some search engines, these tags are automatically filled with relevant keywords for each page.
2. URL Optimization:
• Removal of URL IDs: PrestaShop generates URLs with numerical IDs for products, categories, and CMS pages by default. SEO Expert removes these IDs, creating shorter, more readable, SEO-friendly URLs.
• Automatic Redirections: After modifying the URLs, the module sets up automatic 301 redirects from old URLs to new ones, preserving your search engine rankings and avoiding 404 errors.
3. Image Optimization:
• Automatic ALT Tags: The module automatically generates ALT tags for all images on your site, using descriptions based on the product name or other relevant variables. This enhances your site’s accessibility and SEO, as search engines rely on ALT tags to understand image content.
4. Flexible and Customizable Configuration:
• Custom Templates: You can define meta tag templates using variables such as product name, category, brand, etc., allowing for consistent and optimized page structures across your site.
• Real-Time Preview: While configuring templates, the module provides a real-time preview of the generated meta tags, helping you fine-tune the content for the best possible results.
5. Compatibility and Performance:
• Multistore Compatibility: Fully compatible with PrestaShop’s multistore feature, enabling you to manage SEO for multiple shops from one interface.
• Performance Optimization: Developed using best coding practices, the module is lightweight and does not impact your site’s performance.
Merchant Benefits:
• Significant Time Savings: Automating the creation of meta and ALT tags saves you from filling them manually for each product or page, letting you focus on other areas of your business.
• Improved SEO: By optimizing key elements of your site, the module boosts your shop’s visibility, attracting more visitors and potentially increasing sales.
• Fewer Human Errors: Automation minimizes the risk of mistakes or omissions in the configuration of meta tags and URLs, ensuring consistent and high-quality SEO across your site.
Customer Benefits:
• Enhanced User Experience: Clear URLs and precise descriptions make it easier for users to navigate and understand your site’s content.
• Easier Product Access: Better SEO makes your products easier to find for potential customers, improving their shopping experience.
Conclusion:
SEO Expert is a must-have tool for any e-merchant looking to improve their store’s visibility.
By automating the optimization of meta tags, URLs, and images, it boosts your site’s natural ranking and increases your chances of attracting new customers.
Goals
Master the expert seo module
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