Google Analytics

Exclusive tutorial Modules

The Google Analytics module for PrestaShop helps you analyze your store’s traffic. Gain insights to optimize sales and improve your site’s performance.

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About this training

  • Duration 8 min
  • PrestaShop version 1.7 8
  • Topic Modules
  • Training type Merchant
  • Technical level MEDIUM

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Description

PrestaShop tutorial Google Analytics

Google Analytics is an essential tool for understanding visitor behavior and optimizing your store’s performance. With the Google Analytics module for PrestaShop, connect your store effortlessly and access valuable data to make strategic decisions.

In this tutorial, learn:

• How to install and configure the Google Analytics module on your store.

• Key metrics to track: traffic, acquisition sources, conversion rates, and average cart value.

• User behavior analysis to identify top-performing products and improvement areas.

• Advanced tools like event tracking and enhanced e-commerce reports.

• Tips to interpret data and refine your marketing strategy.

With the Google Analytics module, monitor your performance in real-time and continuously improve your PrestaShop store’s efficiency.

Goals

Configure Google Analytics

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