ADVANCED training (Live)

This "Advanced" training is designed to complement the "Start" training and allow you to go further in the control of your PrestaShop store. Intended for merchants wishing to exploit the full potential of their e-commerce site, it will give you the keys to in-depth customise the design of your shop, optimise your home page and implement adapted marketing strategies.

Thanks to practical and progressive learning, you will learn to manipulate PrestaShop's advanced features, whether in the Back Office (parameter management, advanced module configuration) or in the Front Office (visual customisation and design adjustments). You will also be trained to analyse the performance of your store thanks to integrated statistics, and to take full advantage of CMS pages to enrich the customer experience and strengthen your content strategy.

What you will learn during the training:

• Advanced administration:

Master all the settings of your Back Office to manage your shop independently: configuration of general settings, management of modules and customisation tools, performance optimisation, etc.

• Design customisation:

Learn how to adjust the design of your store to reflect your brand identity. You will be able to design an attractive and functional home page, integrate banners, change the appearance of product sheets and optimise the user experience.

• Implementation of e-commerce marketing:

Set up powerful marketing tools to boost your sales: promotional codes, loyalty campaigns, seasonal activities, and cross-selling.

• CMS page management:

Learn how to create, modify and organise your CMS pages to share quality content (FAQ, help pages, blog, etc.) and improve your SEO.

• Performance analysis:

Master the statistical tools integrated into PrestaShop to track your sales, analyse visitor behaviour, and proactively adjust your strategies.

Evaluation methods:

To validate your achievements:

• Final MCQ test at the end of training.

• Intermediate evaluations at each key stage to strengthen your learning.

Public concerned and accessibility:

• You already work on a PrestaShop store (version 1.7 or higher) or have followed the "Start" training.

• You want to be quickly autonomous on all the advanced features of PrestaShop.

• A preliminary interview with the disability referent can be organised to adapt the access procedures if necessary.

Prerequisite:

• Have followed the "Start" training or mastered its content (an evaluation can be proposed if necessary).

• No technical knowledge of programming is required.

• Your store must be configured in version 1.7 (or higher).

Training format:

• Duration: 6 hours spread over a day or two half-days.

• Teaching method: Alternation between theoretical contributions, practical demonstrations and interactive exercises for immediate application.

• Support provided: Detailed documentation, practical sheets, and access to recordings or additional resources after the session.

Benefits of this training:

• Gain autonomy to effectively manage your shop on a daily basis.

• Offer your customers an optimised shopping experience with professional design and tailored features.

• Adopt a data-driven approach to evolve your business based on precise analyses.

• Develop your PrestaShop store without using advanced technical skills.