Boost the visibility of your PrestaShop store thanks to SEO

🔹 Are you new to SEO and want to acquire the essential basics to understand and master the fundamental principles of natural referencing? This live videoconference training, specially designed for PrestaShop users, is ideal to accompany you step by step. In one day, and thanks to the expertise of a specialized PrestaShop trainer, you will learn how to optimize the visibility of your online store on search engines. Accessible to all, it combines theory and practical workshops to allow you to quickly apply the concepts learned and effectively improve your SEO performance.

How to book your training?

📅 Choose the date and language that suit you (you can select ‘I would like to agree on another date’ if no date suits you. We will then get back to you shortly after your purchase to set a suitable date).

👥 Select the quantity corresponding to the number of learners who will attend the training.

🛒 Add the training to your cart and click on checkout.

✅ Complete your order by filling in your information. You will be asked to provide the name(s) and email(s) of the learner(s) in a dedicated field.

📩 After your purchase, you will receive a confirmation email.

🔗 You will then receive an email containing the connection link 48 hours before the training.

Training program :

Introduction to SEO

- Understanding SEO: definition and importance for e-commerce

- The three pillars of SEO

- Technique: performance and structure of the site

- Content: quality and relevance

- Popularity: backlinks and external signals

- Presentation of SEO specifics on Prestashop

Technical Optimization on Prestashop

- How to check and improve the performance of your shop

- The Importance of loading speed (Pagespeed Insights, GTmetrix)

- Caching, CSS/JS file compression and image optimization

- The necessary modules for better optimization of the cache

- How to set up your URLs correctly

- Simplified URL activation and removal of IDs in URLs

- Define the Management of redirects and errors 404

- Optimize the positioning of Hn tags at the theme level

- Creation of an XML sitemap file

- How to properly configure the prestashop gsitemap module

- Introduction and use of the robots.txt file

Optimization of product sheets

- How to write titles (H1 tags) and unique descriptions

- Use of keywords: where to place them (title, description, content)

- How to find relevant keywords

- Image optimization: file naming and ALT tag

- Creation and optimization of categories

- How to write relevant descriptions

- Organization of the tree for intuitive navigation

- How to manage your Meta tags

- Meta-title and meta-descriptions for products, categories and CMS pages

- Ideal length and good practice

- How to improve the internal mesh on your shop.

- Addition of links between product sheets, categories and CMS pages

- Workshop: Writing a product sheet optimized for SEO

SEO Off-Page: Increase the Popularity of the Store

- Introduction to netlinking

- How to acquire quality backlinks

- Strategies to increase engagement on social networks

- Sharing content from the store

- Integration of sharing buttons

- Importance of customer reviews

- Encourage and manage positive opinions

- Prestashop modules for customer reviews

- Workshop: Quick audit of the merchant's shop

Local SEO

- How to optimize your shop for local searches

- Creating and managing a Google My Business account

- Use of geolocated keywords

- Management of local information (address, hours, telephone)

- Workshop: Creation of an internal mesh structure for a specific category

Use of artificial intelligence to automate the creation of Keywords, Title Tags and Meta Descriptions

- Generation of Keywords

- Importance of targeted keywords to attract the right traffic

- Generate lists of keywords based on a product or category.

- Creation of title tags

- Rules for an effective title tag.

- Automated generation via ChatGPT for several products at the same time.

- Rules for a good meta description.

- Use of ChatGPT to write engaging and optimized meta descriptions.

- Workshop: Generate examples of meta descriptions with artificial intelligence

Analysis and Monitoring of Referencing

- Use of Google Search Console

- Performance monitoring, indexing, SEO errors

- Analysis of keywords and positions

- Tracking with Google Analytics

- Organic traffic analysis

- Conversion measurement and bounce rate

- Prestashop modules for SEO tracking

Training format:

• Duration : 1 day (session held remotely via Google Meet).

• Teaching method : Alternation of theoretical input and practical workshops for applied understanding.

• Materials provided : Complete documentation, code examples, and exercises for continued learning after the training.