Discounts

PrestaShop Tutorial: Discounts

Creation of Discounts: Set up discounts and promotions, such as discount percentages, fixed value discounts, or special offers such as "buy one, get one free". Targeting Promotions: Choose whether the discounts apply to all products, specific categories, individual products, or customer groups. Coupon Management: Create discount codes or vouchers that customers can use when paying to receive a discount. Terms of Use: Set conditions for the use of discounts, such as a validity period, a minimum purchase amount, or a number of uses per customer. Promotion Planning: Schedule promotions to take place over specific periods, which is useful for seasonal sales or special events. Tracking Discounts: Track the use and effectiveness of discounts to assess the impact on sales and adjust future promotional strategies. Exclusions and Priorities: Manage exclusions for certain promotions and set priorities to avoid conflicts between different offers. Promotions Display: Make sure discounts are clearly displayed on product pages and during the payment process to inform customers. Integration with Marketing: Use discounts in your marketing campaigns, such as email newsletters, to encourage customers to visit your store. Performance Analysis: Analyze the effectiveness of reductions in terms of conversion rates, average order size, and impact on overall revenue.

Discounts