Discounts

Prestashop's "Catalog / Discounts" page allows you to create and manage promotions and discounts for your shop products. This feature is essential to attract customers, increase sales and sell excess stocks. The reductions can be applied globally, by category, by product, or for specific customers, providing significant flexibility in the implementation of promotional strategies.

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Creation of discounts: Configure discounts and promotions, such as discount percentages, fixed value discounts, or special offers such as "Buy one, get a free". Promotions targeting: Choose if discounts apply to all products, specific categories, individual products, or customer groups. COUSTONS Management: Create reduction codes or the vouchers that customers can use when paying to benefit from a discount. Conditions of use: Define conditions for the use of reductions, such as a validity period, a minimum purchase amount, or a number of uses per customer. Promotions planning: Program promotions so that they take place over specific periods, which is useful for seasonal sales or special events. Monitoring of discounts: Follow the use and efficiency of reductions to assess the impact on sales and adjust future promotional strategies. Exclusions and priorities: Manage exclusions for certain promotions and define priorities to avoid conflicts between different offers. Promotions display: Make sure that discounts are clearly displayed on product pages and during the payment process to inform customers. Integration with marketing: Use discounts in your marketing campaigns, such as email newsletters, to encourage customers to visit your shop. Performance analysis: Analyze the effectiveness of reductions in terms of conversion rate, average command size, and impact on overall turnover.

Data sheet

Duration (mn)
8
PrestaShop Version
1.7
8
Topics
Discounts
Level
START

Specific References

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